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Sponsorships
Learn about our sponsorship partners, the reason we're proud to support them and why they're free thinkers too.
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Liberty supports Pride on and off the field
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Announcing a special AFLW Pride Round initiative with charity Minus18.
Laura Orchard 2022-10-10T13:29:00.000Z ・ [
"<h3><b>AFLW Pride Round</b></h3><p>Liberty is proud to support the AFLW season seven’s Pride Round – a celebration of diversity and inclusivity within the game and community.</p><h3><b>Allies to LGBTQIA+ youth</b></h3><p>To show our support for Pride Round and commitment to a more inclusive community, Liberty will match the funds raised from the sale of Minus18 Ally pins.</p><p>All funds raised at Ikon Park on Saturday 15 October will go directly to Minus18 to support their work to improve the lives of LGBTQIA+ youth.</p><p>Wearing your Ally pin is a simple but important step towards driving change.</p><h3><b>Who is Minus18?</b></h3><h2><a href=\"https://www.minus18.org.au/\" linktype=\"url\"><img alt=\"Proudly Supporting_Small-3\" src=\"https://a.storyblok.com/f/148182/1772x472/5560ac15e8/proudly-supporting_small-3.png\" title=\"\" /></a></h2><p>Minus18 is Australia’s charity improving the lives of LGBTQIA+ youth via life-affirming events, leadership programs, and education.</p><p><span class=\"\">Through a preventative model of mental health support, Minus18 tackles social isolation by creating fun-filled spaces where LGBTQIA+ young people belong, feel celebrated and empowered to become the leaders of tomorrow.</span></p><p>For schools and workplaces, Minus18 provides LGBTQIA+ inclusion training and free resources to create a world where LGBTQIA+ young people are safe and belong.<br /><br /><a href=\"https://www.minus18.org.au/ \" linktype=\"url\">Learn more here.</a></p><h3><b>Liberty Pride</b></h3><p>Working toward greater LGBTQIA+ awareness and advocacy is a key goal for Liberty, with our own <a href=\"/blog/culture-and-community/libertys-pride-network\" uuid=\"0ae90550-f269-4e90-9169-34a68cdca642\" linktype=\"story\" story=\"[object Object]\">Pride Network</a> helping to lead the way.</p><p>Liberty is proud to partner with Minus18 on this initiative and other educational and fundraising activities in pursuit of an Australia free from discrimination.</p><p><a href=\"/about-us/liberty-pride\" uuid=\"b81d7e39-0a26-4f8d-98f9-e4a3f488e03d\" linktype=\"story\" story=\"[object Object]\">Find out more here.</a></p>"
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Non-bank lender leads the charge on women’s sport as Liberty A-League launches
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Kellie George 2021-12-01T10:37:00.000Z ・ [
"<p>Non-bank lender Liberty has become the first-ever naming rights partner of the Liberty A-League women's football competition for the 2021-22 season.</p><p>Liberty is also the official partner of the A-Leagues men’s competition and Channel 10 broadcast sponsor.</p><p>Liberty Chief Executive Officer James Boyle said the partnership heralded an exciting new chapter for the non-bank as it strengthens its brand with a league whose values strongly align with their own.</p><p>“For nearly 25 years now Liberty has championed financial inclusion. We’ve demonstrated our free-thinking approach by helping Australians and New Zealanders from all walks of life.”</p><p>“With participating teams across Australia and New Zealand, the A-Leagues share our culture of diversity and our pioneering spirit. The competition has taken significant strides towards creating a more inclusive sport. Like Liberty, the leagues are passionate about fostering gender equality on and off the field.</p><p>“Through the Liberty A-League, we reaffirm our support for women in professional sport. Just as we have helped to raise the profile of women’s cricket in the Big Bash League (WBBL), we’re passionate about helping to provide the platform women’s football deserves,” Mr Boyle said.</p><p>The non-bank lender first entered the world of sports sponsorship in 2019 when it partnered with the Melbourne Renegades WBBL team in the first season the women’s league ran independently. Since then, Liberty has continued to support the Melbourne Renegades’ WBBL and BBL teams and has also signed on as financial services partner to Essendon Football Club, which will join the AFLW in 2023.</p>",
"<p>A-Leagues Managing Director Danny Townsend said the leagues are proud and excited to welcome a sponsor with a strong commitment to diversity and inclusion as the new naming rights partner.</p><p>“The Liberty team shares our passion for equality, diversity and for empowering women to pursue their dreams. By investing in women’s professional football through the Liberty A-League, we can together offer more pathways for emerging players, ensuring our world-class competition is truly sustainable.</p><p>“Football has an unrivalled participation in Australia and we have seen a significantly expanding interest in women’s football from grassroots through to the Matildas. As we work towards achieving equal coverage and pay, our partnership with Liberty is an important step on our journey and an exciting moment for Australian football,” Mr Townsend said.</p><p>Liberty A-League teams will debut Liberty-emblazoned uniforms when the season commences on Friday, 3 December, with more games televised on free-to-air channel Ten Bold and Paramount+ streaming service.</p>"
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Melbourne Renegades hooks Liberty as Principal Sponsor
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Liberty Staff 2020-10-14T00:00:00.000Z ・ [
"<p>Non-bank lender Liberty has signed a three-year principal sponsorship deal with the Melbourne Renegades Twenty20 Cricket Club.</p><p>Liberty Chief Executive James Boyle said the partnership signalled an exciting new chapter for the non-bank as it strengthens its brand with a club whose values could not be more closely aligned.</p><p>“For more than two decades we have championed financial inclusion, innovation and flexibility. With our own renegade spirit, we challenged conventions and pioneered custom and alternative lending to help more Australians from all walks of life.</p><p>“The Gades, whose players are drawn from across Australia and overseas, share our culture of diversity and our free-thinking philosophy.”</p><p>Initially signing as sponsors to the WBBL team in 2019, the alignment of supporting Australian families and a commitment to gender equity and inclusion was the hook for the partnership.</p><p>“We were proud to support the talented WBBL team for the first season in which the women’s league ran independently. The addition of the BBL team, combined with the strong brand appeal, makes it a natural next step to continue our support as principal sponsor,” Mr Boyle said.</p><p></p>",
"<p>“We’re excited at the opportunity to build our brand alongside the Renegades, increasing consumer awareness of our range of products and solutions. By doing so, we hope to remind the many customers and small businesses we can help about our free-thinking approach.”</p><p>Melbourne Renegades General Manager David Lever said the partnership is a significant outcome for the club.</p><p>“This a great story for the Renegades and BBL more broadly as one of the league’s most well-supported clubs. Our partnership with Liberty has continued to evolve over the first 12 months and we’re delighted they have chosen to become our principal partner for the next three years,” Lever said.</p><p>“This is a significant commitment from Liberty in what has been a difficult year for all Victorians. There is natural synergy in Liberty’s free-thinking approach and that of our club and we’re looking forward to what we can build together over the next three years.”</p><p>“The Big Bash remains the highest rating domestic league in Australia. We know we offer families around the country a great experience and we look forward to working closely with Liberty over the next three years to ensure our club becomes further entrenched in the hearts and minds of our members and fans.”</p><p>The Melbourne Renegades will don their new Liberty emblazoned uniforms when they open the WBBL season on October 25 before the BBL season gets underway later this year.</p><p></p>"
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Liberty backs WBBL’s Melbourne Renegades
Liberty Staff 2019-10-18T00:00:00.000Z ・ [
"<p>Non-bank lender Liberty is proud to announce its sponsorship of Women’s Big Bash League (WBBL) Melbourne Renegades cricket team as it prepares for its fifth year and first standalone season.</p><p>Liberty Chief Executive James Boyle said the partnership reflected the non-bank’s commitment to diversity and empowering women to pursue any venture they wish – be that finance, tech, or cricket.</p><p>"We’ve long supported the free thinkers and trailblazers who take their own path and challenge conventions. So, we’re excited to be supporting this young and promising team in the first season that the women’s big bash league is running all on its own."</p><p>"Just as Liberty was a pioneer in providing alternative lending solutions for Australians from all walks of life, we’re proud to support and promote the Renegades as they help forge a path for women in professional cricket."</p><p>Liberty’s Head of Customer Advocacy, Heidi Armstrong added that it was important to advocate for diversity and inclusion, not only in finance and the workplace, but also in the wider community and in the sporting arena.</p><p>"As members of the Work180 women’s recruitment platform, participants in Vic ICT’s Grad Girls program for STEM students and graduates, we are loud and proud in our encouragement of women to break free from gender bias and discrimination."</p><p>Liberty has achieved gender parity across mid-tier management and continues to strive for equality company-wide.</p>",
"<p>“Our Women in Leadership program goes some way to supporting the female leaders of tomorrow, and this partnership allows us to further impact this cause outside of our own offices. These players are role models and we are proud to be by their side as they fly the flag for women in sport.”</p><p>Acting General Manager of BBL, Commercial and Marketing David Lever welcomed the new partnership with Liberty and said it was a strong endorsement for the club and the strength of the competition.</p><p>“We’re really pleased to welcome Liberty into the Melbourne Renegades. Our WBBL squad has continued to improve each season and we’re looking forward to having Liberty’s support for the next phase of our evolution,” Lever said.</p><p>“For more than two decades Liberty has championed innovation and flexibility and a culture of making things possible. That’s something we see strong connections with.</p><p>“WBBL05 shapes as a landmark moment in the competition’s growth with the move to a standalone season and we take great confidence from Liberty’s support as we enter our biggest season yet.”</p><p>The WBBL will enter its fifth season this Saturday, 19 October, and first standalone season. The Renegades will face Adelaide Strikers in Adelaide, led by new captain Jess Duffin.</p>"
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