Board of Directors

Richard Longes, Chairman

staff richardlongesRichard was appointed as Liberty’s Chairman in 2005. Richard was most recently Deputy Chairman of Lend Lease where he was a Director from 1986 to 2006 and Chairman of MLC until 2000. He was also a Partner with Freehills from 1971 to 1988 and a founding Principal of the corporate advisory and private equity group Wentworth Associates. Richard is a director of Investec (Australia) and a past Chairman of AustBrokers and past Director of Boral and Metcash.

Peter Hawkins, Director

staff peterhawkinsPeter was appointed to Liberty’s Board in 2006. Peter spent 34 years at ANZ Banking Group in a variety of senior roles and was Group Managing Director – Group Strategic Development. Peter is a past Director of ING Australia Limited and ING (NZ) Limited, Treasury Corporation of Victoria, Clayton Utz, VISA International and Murray Goulburn Co-Operative. Peter is currently a Director of Westpac Bank Ltd, Bank of Melbourne, Mirvac Group Ltd and Crestone Holdings Limited.

Leona Murphy, Director

staff leonamurphyLeona Murphy was appointed as a Director in 2016. Leona was appointed from leading insurer IAG Limited where she
performed a number of Group Executive roles including Chief Strategy
Officer and Chief Transformation Officer. Prior to IAG she was an
Executive General Manager with Promina Group and Vero Insurance. She is currently
an independent Director of Stone & Chalk, and until 2016 was a Director of the Australian Insurance Association, and is Co-Chair of UN Environmental Programmes Financial Initiative for Sustainable Insurance. Leona earned her Bachelor of Commerce degree in Accounting and Law from Griffith University.

Sherman Ma, Executive Director

staff shermanmaSherman is the Executive Director of Liberty with operations across Australia and New Zealand. Sherman was previously with Credit Suisse and McKinsey & Company. Sherman has an MBA from the Wharton School and was first-in-class in Economics and Operations Research from the University of Pennsylvania. He is also a member of the Wharton Undergraduate Executive Board.

Management Team

Heidi Armstrong, Head of Consumer Advocacy

Heidi ArmstrongHeidi Armstrong leads Liberty’s communications efforts to champion better financial outcomes for consumers. As an active advocate for property ownership and helping consumers improve their relationship with money, Heidi draws on her diverse experience as a customer, business owner, lawyer, finance specialist and media commentator. Heidi holds Bachelor degrees in Law and Science as well as a Diploma in Mortgage Finance.

Anne Bastian, General Manager - Culture & Community

Anne BastianAnne has been responsible for growing Liberty's diverse, high quality team from the company's early days. Anne is the proud champion of our inclusive culture as well as our community’s passion for growth learning. Prior to joining Liberty, Anne held the position of Group Human Resources Manager for Infosentials and other HR roles with Vectus, LibertyOne and ANZ Banking Group. Anne has a Bachelor of Business from Victoria University of Technology and a Graduate Diploma in Management from the Australian Graduate School of Management.

James Boyle, Chief Executive Officer

James BoyleJames is responsible for Liberty group strategy and execution. He works with the Board to oversee and implement operations, technology and distribution for all of Liberty's businesses. James believes in fostering exceptional team performance with an inclusive culture and agile collaboration and learning. He joined the team from State Street Corporation where he previously held positions in Institutional Finance in Sydney, Boston, London and Zurich. James has an MBA from INSEAD Graduate Business School in France, a Masters of Applied Finance from Macquarie University and a Bachelor of Business from the Australian Catholic University.

Glen Foley, General Manager - Customer Experience

Glen FoloyGlen leads Liberty’s Customer Engagement and Technology teams and is responsible for cultivating experience for our customers through our contact centre and digital channels. Prior to joining Liberty, Glen founded several technology start-ups and acted as a software consultant across many sectors including human services, education, aerospace, not-for-profit, debt recovery and hospitality. Glen remains active in the start-up scene through his involvement with boards and incubators.

Felipe Flores, General Manager – Data Science and Analytics

Felipe FloresFelipe oversees the Data Science department, enabling Liberty to leverage data and drive better customer and business outcomes. Before joining Liberty, Felipe was Head of Data Science within ANZ Bank. Prior to this, he ran his own analytics consulting company. Felipe is an active member of the data science community, lecturing at RMIT for the Masters of Data Science program, is a co-organiser of the Data Science Melbourne Meetup group and produces a podcast called Data Futurology. Felipe holds a Bachelor of Computer Systems Engineering and a Bachelor of Business Management at the University of Queensland.

Rupert Hugh-Jones, General Manager - Corporate Affairs

Rupert Hugh-JonesRupert heads Liberty’s Corporate Affairs function, responsible for actively engaging customers and external stakeholders. Prior to joining Liberty, Rupert was Head of Corporate Communications at Etihad Airways in Abu Dhabi. Rupert has 30 years’ corporate and public affairs experience and has held customer service and communication management responsibilities. He holds a Bachelor of Economics from Monash University and a Diploma in Financial Markets from Financial Services Institute of Australia (FSIA). Rupert is a Fellow of the Public Relations Institute of Australia and Senior Associate of FSIA.

Lynne Jordan, General Manager - Risk and Compliance

Lynne JordanLynne oversees Liberty’s Risk Department which is responsible for managing the overall risk exposures of the group and its operations. Prior to joining Liberty, Lynne worked with Ford Credit for over 20 years in Australia and internationally. Her most recent positions were Ford Group Treasurer, Australia and New Zealand, and Director of Operations, Ford Credit Australia. Lynne has a Bachelor of Science (Hons) from the University of Strathclyde, Scotland.

Brendan O'Donnell, Managing Director - Liberty Network Services

Brendan ODonnellBrendan is responsible for Liberty Network Services, which is focused on offering a finance broker service. He has over 25 years’ experience in financial services, most recently as CEO of Choice Aggregation Services, one of Australia’s largest finance broking operations. Prior to joining Choice he worked with Absa Group in South Africa as Managing Executive – Personal Financial Services, and Group General Manager – Group Marketing. Brendan attended the executive management programs at INSEAD and the Gordon Institute of Business Science, Pretoria University. He is a Chartered Marketer, and has a Chartered Associate banking diploma.

Peter Riedel, Chief Financial Officer

Peter RiedelPeter is responsible for Liberty’s group finance and treasury functions, including liquidity and capital management, financial reporting, statutory results, risk management and portfolio performance and analysis. Prior to joining Liberty, Peter was a partner in the Corporate Finance team at Deloitte. Peter spent 16 years at Deloitte, including 6 years working in New York and Europe. His focus was on providing advice on mergers and acquisitions, valuations and capital raising to companies in the financial services industry. Peter holds a Bachelor of Economics from Monash University and is a Chartered Accountant.

Michelle Sparsi, General Manager - Strategy

Michelle SparsiSpearheading Liberty’s strategy and innovation efforts, Michelle helps drive business initiatives to achieve its corporate goals. With extensive experience across customer engagement, sales, human resources and marketing during her tenure with Liberty, Michelle is passionate about innovating for improved customer experience and championing women in the workplace. With a strong belief in connecting team members with community purpose, Michelle plays a key role in nurturing curious and empowered teams. She holds a Bachelor of Human Resources and a Graduate Diploma in International Business (Marketing) from Monash University. your social media marketing partner

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