For more than 22 years, Liberty’s purpose has been to help more people get financial. For this reason, the non-bank lender is proud to commit to build and demonstrate its purpose-led ethos by announcing its B Corporation Certification.
With a pledge to be held accountable to high standards of performance and transparency, Liberty is the largest B Corp accredited organisation in Australasia.
B Corporations are companies that value purpose in equal measure to profit. For 22 years, Liberty has been single-minded in its goal to responsibly help people from all walks of life gain access to credit to achieve their goals.
Liberty CEO James Boyle said that working towards the goal of helping customers and being a profitable company didn’t need to be at the expense of ethics or sustainability.
“Committing to B Corp status felt like a natural next step to really live our company’s values which resonate with the Liberty community,” he said.
“We have always supported the important goal of improving financial inclusion among Australians and tried to be mindful of the way our business actions have broader impact. We are dedicated to being a force for good outcomes within the Australian finance industry.”
B Corp Certification requires a holistic review of a business’ social and environmental performance, accountability and transparency. The B Corp vision is to create a community of for-profit companies committed to redefining success in business.
Liberty pledges to continue to strive for improvements in areas such as sustainability: committing to pursue not only an economic, but also a socially responsible agenda – for our customers, our employees, and our planet.
There are currently more than 3,000 B Corps across the globe, all of which have their performance measured across business areas of governance, workers, community, environment and customers.
In 2019 Liberty was also the first non-bank lender to join the Financial Inclusion Action Plan (FIAP) program since Australia committed to the G20 Financial Inclusion Action Plan and the UN’s Sustainable Development Goals.