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Our community
We’re proud to work with community organisations that share common values with us to provide help to those who are often overlooked.
Liberty is proud to partner with and sponsor a number of organisations that we believe align with our values and purpose – providing an opportunity for us to give back to the wider community. We currently partner with and support numerous organisations that you can read more about below:
Liberty Lend-A-Hand
Lend-A-Hand provides significant financial support to our community partners. We also volunteer to take part in or assist with organisation activities. All staff donations are matched by Liberty, and all monies raised go to our Lend-A-Hand partners:
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The Mirabel Foundation helps children who've been orphaned or abandoned due to parental drug use and are in the care of extended family. Mirabel believes that every child deserves a childhood and its mission is to break the destructive cycle of addiction.
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Housing for the Aged Action Group (HAAG)’s vision is to achieve a society where older people from all walks of life have secure, safe and affordable housing. For over 30 years, they’ve been working to prevent homelessness and create unique housing projects including an LGBTQIA+ focused initiative, through community activism, services and advocacy.
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B Corp Certification
B Corporations are organisations that explicitly endeavour to balance purpose and profit. Liberty was founded to increase financial inclusivity by responsibly helping people from all walks of life gain access to credit to achieve their goals. We are proud to be B Corp certified and hold ourselves to high standards for social and environmental accountability, performance and transparency. There are more than 3,000 B Corps across the globe, all of which are measured across areas of governance, workers, community, environment and customers on expansive criteria beyond conventional business targets.
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Financial Inclusion Action Plan Program
The FIAP Program is part of Australia’s commitment to financial inclusion and follows the nation’s agreement to the G20 Financial Inclusion Action Plan and the United Nation’s Sustainable Development Goals in 2015. Liberty is the first non-bank lender to join the program, which is managed by Good Shepherd Australia New Zealand. It is also supported by an Advisory Group of government, corporate and community sector professionals. Explore the details of our FIAP Report here.
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Kinaway Aboriginal Chamber of Commerce
As part of our commitment to reconciliation, we are proud to have partnered with the Kinaway Aboriginal Chamber of Commerce. Through this partnership, we aim to raise awareness of Aboriginal and Torres Strait Islander culture and issues by fostering relationships with First Nations businesses. In consultation with Kinaway, we finalised our Reflect and Innovate Reconciliation Action Plan (RAP). Our RAPs seek to provide tangible benefits for and meaningful opportunities with First Nations peoples.
"We’re passionate about championing women in sport ... The more women role models in the professional sporting arena, such as the A-Leagues, the richer the opportunities for future generations."
James Boyle
CEO
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Sponsorship partners
The Liberty A-League women’s football competition includes 12 teams from across Australia and New Zealand. As the league’s first Naming Rights Partner, Liberty reaffirms its commitment to inclusion and equality and is proud to support women both on and off the field. Each team jersey features the Liberty A-League logo, with Liberty branding also present in the A-League men’s competition as an official partner. Through the Liberty A-League Pass, we’re supporting grassroots players and future generations by helping them gain access to the game.
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Essendon Football Club proudly displays the Liberty logo on the back of the player guernsey as the club's official Financial Services Partner in AFL and AFLW. Liberty is thrilled to support Essendon in both male and female codes, with the logo also displayed on the club’s VFLW playing shorts and media backdrop. As pioneers in finance and football respectively, both Liberty and Essendon embrace diversity and share a free-thinking philosophy.
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Melbourne Renegades Twenty20 WBBL and BBL cricket teams showcase the Liberty logo emblazoned across the front of their uniforms, signifying Liberty’s support as the Principal Sponsor. With shared renegade spirit, Liberty is proud to join forces with the diverse and inclusive club. This partnership reflects the natural synergy between the Renegade’s bold and progressive ethos, and Liberty’s free-thinking approach to lending.
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Run the Tan is an annual 3.8km run around Melbourne’s iconic Tan running track, to raise funds and awareness for mental health charities. As sponsor of the event’s celebrity race, Liberty leveraged its sports sponsorships to hold a Battle of the Codes competition to further raise participation and publicity.
Discover more about our sponsorships
Read about our sponsorship partners, the reason we're proud to support them and why they're free thinkers too.