Non-bank lender Liberty has signed a three-year principal sponsorship deal with the Melbourne Renegades Twenty20 Cricket Club.
Liberty Chief Executive James Boyle said the partnership signalled an exciting new chapter for the non-bank as it strengthens its brand with a club whose values could not be more closely aligned.
“For more than two decades we have championed financial inclusion, innovation and flexibility. With our own renegade spirit, we challenged conventions and pioneered custom and alternative lending to help more Australians from all walks of life.
“The Gades, whose players are drawn from across Australia and overseas, share our culture of diversity and our free-thinking philosophy.”
Initially signing as sponsors to the WBBL team in 2019, the alignment of supporting Australian families and a commitment to gender equity and inclusion was the hook for the partnership.
“We were proud to support the talented WBBL team for the first season in which the women’s league ran independently. The addition of the BBL team, combined with the strong brand appeal, makes it a natural next step to continue our support as principal sponsor,” Mr Boyle said.
“We’re excited at the opportunity to build our brand alongside the Renegades, increasing consumer awareness of our range of products and solutions. By doing so, we hope to remind the many customers and small businesses we can help about our free-thinking approach.”
Melbourne Renegades General Manager David Lever said the partnership is a significant outcome for the club.
“This a great story for the Renegades and BBL more broadly as one of the league’s most well-supported clubs. Our partnership with Liberty has continued to evolve over the first 12 months and we’re delighted they have chosen to become our principal partner for the next three years,” Lever said.
“This is a significant commitment from Liberty in what has been a difficult year for all Victorians. There is natural synergy in Liberty’s free-thinking approach and that of our club and we’re looking forward to what we can build together over the next three years.”
“The Big Bash remains the highest rating domestic league in Australia. We know we offer families around the country a great experience and we look forward to working closely with Liberty over the next three years to ensure our club becomes further entrenched in the hearts and minds of our members and fans.”
The Melbourne Renegades will don their new Liberty emblazoned uniforms when they open the WBBL season on October 25 before the BBL season gets underway later this year.