Liberty Hits the Court With NBL Partnership

Leading lender Liberty has joined the National Basketball League (NBL) as an Official Partner, moving into professional basketball. 

The deal adds to Liberty’s growing sports portfolio, which has included the A-Leagues, Essendon Football Club, and the Melbourne Renegades. 

As part of the new agreement, Liberty branding will feature prominently throughout NBL matches, including game-day court signage and fan engagement initiatives. 

The partnership reflects Liberty's ongoing commitment to supporting sporting competitions while connecting with communities across Australia and New Zealand. 

Liberty Chief Executive Officer, James Boyle, said the announcement reflects Liberty's commitment to supporting sport and the communities it brings together. 

"We're delighted to partner with the NBL and reconnect with a sport that has a culturally diverse national footprint."

"That ability to bring people and communities together is a big part of what makes this partnership such a great fit for Liberty. We're proud to support competitions that inspire people to challenge themselves, work together and strive for success." 

"We're particularly excited to be involved with the men's league while engaging with fans across the region." 

NBL Group Chief Executive Officer, David Stevenson, welcomed Liberty to basketball.

"Liberty has a strong track record of backing Australian sport, and we’re delighted to welcome them to the NBL." 

"The three-point line is where so many of our most memorable moments happen, and there's no better place for Liberty to be part of the game each night." 

"This partnership represents a shared commitment to elevating the league, with Liberty helping us connect with fans across the country, and I want to personally thank James Boyle and the team at Liberty for their support."