Non-bank lender Liberty is proud to announce its sponsorship of Women’s Big Bash League (WBBL) Melbourne Renegades cricket team as it prepares for its fifth year and first standalone season.
Liberty Chief Executive James Boyle said the partnership reflected the non-bank’s commitment to diversity and empowering women to pursue any venture they wish – be that finance, tech, or cricket.
“We’ve long supported the free thinkers and trail blazers who take their own path and challenge conventions. So, we’re excited to be supporting this young and promising team in the first season that the women’s big bash league is running all on its own.
“Just as Liberty was a pioneer in providing alternative lending solutions for Australians from all walks of life, we’re proud to support and promote the Renegades as they help forge a path for women in professional cricket.”
Liberty’s Head of Customer Advocacy, Heidi Armstrong added that it was important to advocate for diversity and inclusion, not only in finance and the workplace, but also in the wider community and in the sporting arena.
“As members of the Work180 women’s recruitment platform, participant in Vic ICT’s Grad Girls program for STEM students and graduates, we are loud and proud in our encouragement of women to break free from gender bias and discrimination.”
Liberty has achieved gender parity across mid-tier management and continues to strive for equality company-wide.
“Our Women in Leadership program goes some way to supporting the female leaders of tomorrow, and this partnership allows us to further impact this cause outside of our own offices. These players are role models and we are proud to be by their side as they fly the flag for women in sport.”
Acting General Manager of BBL, Commercial and Marketing David Lever welcomed the new partnership with Liberty and said it was a strong endorsement for the club and the strength of the competition.
“We’re really pleased to welcome Liberty into the Melbourne Renegades. Our WBBL squad has continued to improve each season and we’re looking forward to having Liberty’s support for the next phase of our evolution,” Lever said.
“For more than two decades Liberty has championed innovation and flexibility and a culture of making things possible. That’s something we see strong connections with.
“WBBL05 shapes as a landmark moment in the competition’s growth with the move to a standalone season and we take great confidence from Liberty’s support as we enter our biggest season yet.”
The WBBL will enter its fifth season this Saturday, 19 October, and first standalone season. The Renegades will face Adelaide Strikers in Adelaide, led by new captain Jess Duffin.